Ethical SEO

You can track the history of ethical SEO back more than ten years to when the process first became established, during that time the methods used to ensure top positions in search results have changed time and time again. Search engines themselves have changed dramatically in the way they work and the algorithm's used to determine which website is the most relevant to any search made.

 

Of course in the present climate the leading engine is Google, with 65% of all searches made there. It  is still the sensible to target other search engine's such as Bing and Yahoo but Google will provide the larger percentage of visitors. Search engine optimisation or SEO as it is also known has always been abused as a process, for many years there has been an industry battle between ethical SEO and unethical seo. Unethical practice was usually implemented consciously in a bid to manipulate rankings, there were always penalties for getting caught using unethical optimisation and from the perspective of a business online, this can be disastrous.

Unethical SEO

As of November 2005 the line between what was deemed as unethical optimisation and what was simply inadvertent ‘bad practice’ was changed, in the space of a few weeks, a vast number of corporate websites fell into that category and into "the sandbox". The sandbox is where Google will put a website if it deems it to be operating what are known as black hat tactics to gain rankings in the search engine and it was created to help prvent spam. Being in the sandbox is something any legitimate business will want to avoid as your websites could not be found in search engines for months and months. This is just another reason why it is so important to have search engine optimisation specialists optimise your website.

White hat SEO

Search Engine Optimisation UK work exclusively in ethical SEO, we work to ensure non compliant websites are quickly put in order, our search engine knowledge spans more than ten years of experience. In today’s market there is only room for good practice, our expertise allows us to analyse your business and develop plans to ensure maximum visibility and compliance in your market.