Web Design

Web design at Search Engine Optimisation Services UK is usually the first stage of a project. At this point, the project is not a web site at all, but layers of pixels within a graphics package. The first goal to achieve at this stage is to create a design with visual appeal. A recent study by Carleton University in Ottawa revealed that it takes as little as 50 milliseconds for a browser to decide whether they like a site. So if your site doesn't look good, the chances are it is not reaching its sales potential. For most web designers, once they have produced an appealing design their job is done. At Search Engine Optimisation Services UK , once we have created a design our job is only half done. A web site that is truly successful needs to meet all the following:

 

  • Clearly shows what your company has to offer
  • If the company offers a large number of products/services the most important should be prominently displayed
  • The site's navigation(s) need to be intuitive (you'd be surprised at some of the navigations we've seen)
  • Points of contact need to be clearly visible
  • Points of sales need to be simplistic and intuitive
  • Site should not be cluttered with useless or marginal information
  • Text should be inviting to read

It might sound simple, but how many sites do you see that encompass the above aspects while looking good at the some time? However, we do understand that not all web sites need to meet some/all of these aspects - some sites need to be more art than sales.

Many sites suffer from lack of design variation, a lack of imagination and/or development ability. For this reason, we feel it is important to design individual sub-pages for some of our projects. These can help your site from getting stale and we make sure they are not too different from one another, so as not to confuse potential customers.

 

Web Development

For this section we have tried to keep technical jargon to a minimum, but as an overview of a technical service it needs to have a little. If you don't understand a few points or would like to know more about this service call Search Engine Optimisation Services UK on: 01516525838.

Web development is broken down into two areas: front-end development and back-end development. Front-end developers are a mix of a designer and a back-end developer. They are responsible for turning designs into a web site, user interface and JavaScript widgets. Back-end developers generally are responsible for programming into existence all the functions of your web site that it's users will experience but never see - XML parsers, elaborate product databases, eCommerce integrations etc. Once a project has been through front-end development it is handed over to a back-end developer. This is the stage where all the 'behind the scenes' work goes on - the front-end of the site is connected to programming functions and databases that will make the web site actually work.